Has your body ever rebelled against you? The XL soda hits at the best part of the movie. You trip on nothing in a crowded grocery aisle. Or, it’s the morning of a new business pitch and you have a hangover. NotCo is a widget brand that I found in a YoungOnes Creative Brief. It needed a witty, clever voice to appeal to 18–34-year-olds in need of a hangover cure. To answer the call, I decided to literalize the concept of the body’s rebellion in two radio spots. I also developed the tagline.