The Saint Louis City Museum’s branding should reflect the eccentricity of the space. For this spec, I kept the original tagline, “Weirdly Wonderful,” and adopted a vaudevillian tone for the museum’s existing email and social media campaigns. Most of the City Museum’s special events are adult-focused, which is why I crafted two campaigns: email/social, which focuses on adult events, and the website, which is geared toward families with children.

NOTE: I Heard the Learned Astronomer Say, Saturday Night Fever, City Museum’s Tall Tales, and Swingin’ Solstice are events I invented. Can you tell I’d love to learn how to swing dance?